Just started with Facebook ads and yet not unsure if you are doing it right? Your ads are running but you are not getting much out of it? Facebook ads is used by many businesses and is becoming more and more popular. You have the options to reach people by age, interests,  locations, and more. From getting new customers to building better brand awareness, Facebook ads help small and big businesses grow.

For people who are new to online marketing, you should know that Facebook Ads is one of the most common channels of online advertisements nowadays. Despite this, many marketers attempt to make it work but ultimately fail to produce meaningful results.

We will go through some of the most popular mistakes people make while running their first Facebook Ad campaigns in this post.


Common Mistakes in Running Facebook Ads:


The most common theme of Facebook Ads’ rookie mistakes is the lack of clear objectives. The first step to achieving success in any marketing campaign is to have measurable goals. So it’s crucial to create a strategy that matches your objectives. In this article, we will discuss the 7 most common Facebook Ad mistakes beginners make and how you can start doing things differently.

1. Choosing The Wrong Type of Ads for the Intended Action

Facebook has a variety of ad formats to pick from. However, you need to be clear about your target audience to choose the right one. To ensure success in your ad campaigns, you must know which ad type and ad placement would work best with your goals.

Define the personas of potential customers that will likely need your products and services. Target them by age, location, interests, and other demographics. You can go as broad or as narrow as you like. Run multiple variations of the ads, the results will tell you which is the best approach. 

Once you have determined which kinds of ads you should be using. Your next step is to tweak those ads to make them stand out as much as possible and deliver the conversions that match your goals.


2. Overlooking Video as a Marketing Method

In most cases, videos are typically more engaging to watch than just a paragraph of text or a single image. Thus, using videos in your Facebook ads can be beneficial as its conversion rate can be much higher than other ad forms. Having the right Facebook video ad may just be what it takes to get your product viral.

When done right, a homemade video may convert just as well as a professionally made video. But if you want to elevate your brand image, then you should be prepared for the cost of video marketing. It needs proper equipment, editing software, or a team to handle the editing of the video. With these obstacles, do not limit yourself to video marketing only. Go and experiment with new strategies, learn new ideas, innovate. Always think outside of the box. Offer something new to your audience. And you will be surprised how it will turn out.


3. Not Knowing Your Objectives

Facebook lets you choose from several objectives when you create a campaign in Facebook Ads Manager. When we make a campaign, we choose the objective that matches our goal in the conversion funnel.

The funnel has three levels. We normally use a certain objective for each level.

  • Awareness is the level at the top of the funnel. When you want people to become familiar with your brand, you would run an awareness campaign. At this level, we use views as our objective.
  • Consideration sits in the middle of the funnel. You can create consideration campaigns when you want people to engage with your brand. You can use clicks as your objective at this level because you would want to drive traffic to your site.
  • Conversion campaigns sit at the bottom of the funnel. These are about getting people to buy. At this level, we choose conversions or leads as our objective.

Before you create an ad, first consider what your business goals are. It’s important to know what you want to achieve to choose the right objective.


4. Failing to Track Ads Consistently

Failing to monitor your Facebook ad is another issue most beginners have. It is like driving a motorcycle with your eyes closed. You may balance well but, you would not know where you are going to go. Tracking campaigns while they are running is as important as the results of a completed one. Businesses spend money on ads so they can achieve their ROI and goals. To ensure that, ask yourself:

  • How many conversions are my ads getting?
  • Which type of ads generates the most clicks?
  • How much money am I making per conversion?

Routine monitoring is essential for a campaign to be successful. By keeping an eye on your ads daily, closing the ads that are losing money and scaling the ads that are profitable, you will be able to minimize your loss and maximize your profit.


5. Testing Too Many Things at Once

Do you realize that sometimes, some Facebook ads that are profitable would suddenly stop working? To counter that, one way is to experiment with new targeting and allow Facebook to find new audiences for your products. However, testing too many things can be an issue too! 

When you are testing too many ad sets, unless you allocate a sufficient budget for each ad set, you would have to spend a long time collecting statistically significant data for your tests.

Lack of reliable data can hinder you from making correct decisions for your ads. So it’s important not to make hasty decisions on ad scaling before you have collected sufficient data, either by having a big enough impression size or having run the ads long enough.

Spending more on your ads that are not already ROI positive is like buying a piece of home appliance that you do not need. It is a waste of money and the space of your home. All decisions have an impact on your business, no matter big or small. The smarter choices you make, the better the results you will see. 


6. Not using call-to-action

Including call-to-action copy and button on your ads will make a direct impact on your conversion rate. A well-designed CTA can do wonders by piquing your visitor’s curiosity, prompting action, and leading them into the conversion funnel.

Without a clear CTA, you may leave an impression with your ads, but you wouldn’t be maximizing your potential conversions. It’s important to be clear and concise on what you want your customer to do after viewing the ads, so you can achieve your goals and work towards the numbers you aim for.

Make a better CTA by starting with a strong commanding verb. Give your audience a reason why they should take the desired action. Be creative.


Running into issues with your Facebook Ads is extremely common, especially if this is your first time trying. Like any other profession, getting good at Facebook ads is a continuous process. There are many ways to avoid issues and improve the performance of your Facebook ads. As long as you are willing to commit and learn to avoid these common mistakes, you are bound to see results soon. 

To be effective with your Facebook Ad campaign, you must go above and beyond to ensure that you are making an impact with your target audience. Research your target audience and test what types of ads convert best for you. When done correctly, Facebook ads can produce incredible results and life-changing income.

Need a partner to work with you in your Facebook Ads journey and save your time from walking the wrong paths? Chat with us and find out how we can help!